Cookie Policy

1. Introduction

We use cookies and similar technologies to support the operation of our website, understand how visitors use its pages and improve the browsing experience.

Some cookies are necessary for the website to function properly. Other cookies, such as those used for analytics or marketing, may only be placed where the required consent has been obtained.

This policy should be read alongside our Privacy Policy, which explains how personal information may be collected, used and protected.

2. What Are Cookies?

Cookies are small text files that websites may place on your computer, mobile phone, tablet or other device when you visit a page. They allow a website to recognise a browser or remember certain information about a visit.

Cookies may be stored for the duration of your browsing session or remain on your device for a longer period. Some are created directly by the website you visit, while others may be provided by external services used by that website.

Similar technologies may include local storage, tracking pixels, tags and scripts. These technologies can perform functions comparable to cookies and may be subject to similar consent requirements.

3. How We Use Cookies

Depending on the website features and tools in use, cookies may help us:

• Keep essential website functions working correctly.
• Remember selected website preferences where applicable.
• Maintain the security and stability of website sessions.
• Understand which pages visitors access and how they navigate the website, where analytics consent has been given.
• Identify technical problems and improve website performance.
• Measure the effectiveness of website content or promotional activity, where applicable and consented to.

We aim to use cookies only for purposes that are relevant to the operation and improvement of our website.

4. Types of Cookies

Cookies can be grouped according to their purpose and how long they remain on your device.

The categories above describe common cookie purposes. The actual cookies present on our website depend on the features, plugins and external services currently installed and enabled.

5. Strictly Necessary Cookies

Strictly necessary cookies help our website operate and provide functions that visitors request. Without them, certain parts of the website may not work properly.

They may be used to:

• Maintain basic website navigation and page functionality.
• Support secure access to protected website areas, where available.
• Remember essential session information.
• Protect forms and website functions against certain types of misuse.
• Remember cookie consent choices so that preference settings can be respected.

Strictly necessary cookies do not require consent where they are genuinely essential to provide a service requested by the visitor or to carry out the transmission of a communication.

These cookies cannot normally be disabled through our website preference controls because doing so may prevent essential website functions from working.

6. Analytics Cookies

Analytics cookies may help us understand how visitors interact with our website. They can provide information such as the pages visited, time spent on a page, general navigation patterns, browser type and technical performance.

We may use this information to identify pages that need improvement, understand general visitor interests and make the website easier to use.

Analytics information should be used in accordance with the applicable consent requirements. Where consent is required, analytics cookies and related tracking technologies will not be activated before you provide that consent.

Analytics information may be processed in an aggregated or pseudonymous form. This does not necessarily mean that the information is anonymous in every circumstance.

7. Functionality Cookies

Functionality cookies may remember choices you make while using our website. Depending on the features available, these may include language preferences, display settings or other selected options.

These cookies can make repeat visits more convenient by reducing the need to enter the same preferences again.

Where a functionality cookie is not strictly necessary for a service you have requested, we will obtain consent before placing or using it where required by law.

8. Marketing Cookies

Marketing cookies and similar technologies may be used to understand the effectiveness of promotional activity or support relevant advertising, where such services are enabled on our website.

These technologies may help measure whether a visitor has interacted with particular content or arrived at the website through a campaign.

We do not use non-essential marketing cookies unless the required consent has been obtained. You can refuse or withdraw this consent without affecting access to the essential content of our website.

If marketing technologies are not installed or enabled on the website, this category will not be used.

9. How Long Cookies Remain on Your Device

Cookies may be either session cookies or persistent cookies.

Session Cookies

Session cookies are temporary. They are generally removed when you close your browser or when the relevant browsing session ends.

Persistent Cookies

Persistent cookies remain on your device until they expire or are deleted. Their retention period depends on the purpose of the cookie and the settings chosen by the relevant website or service.

We aim to ensure that cookies are not kept for longer than reasonably necessary for their intended purpose.

10. Third-Party Cookies

Some website functions may rely on services provided by third parties. Where these services are enabled, they may place or access cookies and similar technologies through our website.

Potential examples include:

• Website security and performance services.
• Website traffic measurement and analytics tools.
• Embedded maps, videos or other external content.
• Website forms or appointment-related tools.
• Social media features or external content integrations.

Third-party providers may process information according to their own privacy and cookie policies. Their practices may differ from ours.

Where third-party cookies are not strictly necessary, we will seek consent before allowing them to be placed or used where required by law.

We do not control every technical change made by an external provider. We aim to review the services used on our website and update this policy when material changes affect our cookie practices.

11. Cookie Consent and Preferences

When you first visit our website, you may be presented with a cookie notice or preference management tool.

Where consent is required, non-essential cookies should remain inactive until you make a choice. You may be able to:

• Accept all available cookie categories.
• Reject non-essential cookies.
• Select individual categories according to your preferences.
• Review or change your choices at a later time.

Strictly necessary cookies may continue to operate because they support essential website functions. Other categories should follow the choices you have made.

You can withdraw or change consent at any time using the cookie preference controls provided on the website, where available.

12. Managing Cookies Through Your Browser

Most modern browsers allow you to review, block or delete cookies through their privacy or security settings.

Depending on your browser, you may be able to:

• View cookies stored on your device.
• Delete cookies individually or clear all stored cookies.
• Block cookies from selected websites.
• Restrict third-party cookies.
• Configure the browser to notify you when cookies are being stored.

Browser settings differ between providers and versions. Please refer to the help or privacy section of your browser for instructions.

Deleting cookies may remove saved preferences and may require you to make certain selections again on your next visit.

13. What Happens If You Disable Cookies?

You can choose to block or delete cookies through your browser settings or available website preference controls.

Disabling strictly necessary cookies may affect basic website functionality. For example, certain session features, security functions or preference settings may no longer work as intended.

Disabling analytics or marketing cookies should not normally prevent you from reading the website’s ordinary pages or contacting us. It may, however, limit our ability to understand website usage or measure promotional activity.

If you experience a technical problem after changing cookie settings, you may restore the relevant browser permissions or revisit the website after clearing outdated stored data.

14. Cookies and Personal Information

Some cookie-related information may qualify as personal data, particularly where it can be linked to an identifiable individual or combined with other information.

Where personal data is collected through cookies, we handle it in accordance with our Privacy Policy and applicable data protection law.

Depending on the circumstances, cookie-related information may be used to:

• Maintain website sessions and essential preferences.
• Understand website performance and visitor interactions.
• Maintain website security and identify technical issues.
• Support consent records and preference management.

We do not intend to use cookies to collect unnecessary personal information. Any processing must have an appropriate purpose and lawful basis.

For more information about access requests, correction, deletion and other privacy rights, please read our Privacy Policy or contact us.

15. Security and Disclaimer

We take reasonable steps to maintain the security and reliability of our website. Cookie-related technologies may form part of the technical measures used to support website sessions, prevent misuse and maintain essential functions.

However, no website or internet-based system can be guaranteed to be completely secure or available at all times. Browser settings, third-party services, network conditions and device configurations may affect how cookies operate.

We are not responsible for the independent cookie practices of external websites or third-party services that are outside our reasonable control. Visitors should review the relevant third-party policies when interacting with external services.

Nothing in this policy excludes or limits any responsibility or legal obligation that cannot lawfully be excluded or limited. Your statutory rights remain unaffected.

16. Changes to This Cookie Policy

We may update this policy when our website functions, cookie technologies, external services or legal requirements change.

Any revised version will be published on this page. We encourage visitors to review the policy periodically so that they remain aware of how cookies are used.

Where a change affects the way consent is required or obtained, we will take reasonable steps to ensure that the website’s consent arrangements reflect the updated requirements.

17. Contact Details

If you have questions about this Cookie Policy, our use of cookies or the management of your preferences, please contact:

Mayfield Business Advisory
MAYFIELD EDINBURGH HOLDINGS LIMITED
Company Number: 15950760
166 College Road, Harrow, Middlesex, United Kingdom, HA1 1RA

Email: consult@mayfieldbusinessadvisory.net

Telephone: +44 20 8711 6254